GDN’s market is integrated by the middle and working classes families of Mexico and USA, having the following characteristics:

Behaviors

  • An integrated household family income
  • An adequate management of its income
  • The preference for quality service
  • The value given to a personalized attention
  • The solidarity among the family members

monos

Family Environments

  • Inner: father, mother and children
  • Close: grandparents and siblings
  • Family: cousins, nephews, uncles and other relatives
  • External: ‘compadres’ , Godfathers, friends, fellow workers

Dimensions

mercado-eng2

Borderless Community

map_centroamerica-eng2