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GDN’s market is integrated by the middle and working classes families of Mexico, USA and Central America, having the following characteristics:
Behaviors
- An integrated household family income
- An adequate management of its income
- The preference for quality service
- The value given to a personalized
attention
- The solidarity among the family members
  
Family Environments
- Inner: father, mother and children
- Close: grandparents and siblings
- Distant: cousins, nephews, uncles and other relatives
- Extended: ‘compadres’ , Godfathers, friends, fellow workers
Dimensions

Borderless Community

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