Grupo Deco Nacional (GDN) has built the recognition of the protecto-deco brand based mainly on the following points. Restless Commitment: GDN is continuously committed to its customers, always offering the best service possible and exceeding our client's expectations. Flexibility: The company is aware of the financial problems our customers may go through, when this happens, GDN will provide flexible paying options according to their needs. Direct Communication: GDN has established special distribution channels, consisting of door-to-door sales and collections, which have created a strong relationship with the customers, giving them the personalized service they expect. Constancy: GDN has prevailed on the funeral protection service for more than 30 years. Being focused: The company is focused on selling products and services exclusively for the working class. GDN is ready to exploit the brand equity of protecto-deco endorsing it to new products and services. What comes to your mind when you listen to the word protecto-deco? "Protection for my family" Patricia Juantos, age 45 "Provision for the future" Jose Javier Sanchez, age 50 "It's something we should be prepared for" Brigido Rodriguez, age 33